Blog _ Blog - Entrepreneur

What’s in a kicker? Find out how to elevate your idea now…

But what if I don’t know what my kicker is?

Racked your brains and can’t think of anything else to add? Have no fear, that’s why our resident team of business experts are here to pitch in, guide you through the development process and shine a light on potential kickers.

That’s why we need you to be the absolute king or queen of your niche – if we’re brainstorming ideas to grow your concept, we need you to be able to feedback on the logistics, positives and negatives of our input.

Mark McDermott, Founder and CEO of GoShow came to us with a brilliant idea, which you can read about in his interview here, however, for the purpose of this blog, his kicker was identified further down the line. Fortunately he is 100% knowledgeable about the film industry and was able to figure out the logistics to get the revised product to market and capitalise on the idea. So GoShow which was initially scoped out to create a global network of filmmakers covering every locality in the action sports industry, to create epic footage for brands. Their kicker is that they can go one step further and distribute the end video content via a vast media network of channels. A massive plus point for brands who can maximise the reach of their video content, far further than simply social media, and an incredible asset for Mark to capitalise on.

We’re here to take your idea to the next level. Read our criteria for investing and as we’ve said above, don’t panic if you can’t identify your kicker just yet, we can always help with that, just focus on being as knowledgeable as you can about your chosen niche and the rest will flow …

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